The full Matomo analytics suite running inside WordPress, with data stored on your server.
If you are looking for a Matomo Analytics alternative, this page compares what Matomo actually ships with what uiXpress includes. Matomo Analytics for WordPress, by the Matomo team, embeds Matomo in your site so data never leaves your server. The WordPress.org listing (100,000+ installs) covers ecommerce (WooCommerce, EDD, MemberPress), campaigns, visitor profiles, Tag Manager, dashboards, segmentation, realtime, transitions, geolocation, GDPR tools, and GA/WP Statistics import. Heatmaps, session recordings, funnels, and form analytics are paid marketplace plugins. Matomo is a complete analytics product. It does not rebuild the WordPress admin around publishing work.
If you are looking for a Matomo Analytics alternative, this page compares what Matomo actually ships with what uiXpress includes. Matomo Analytics for WordPress, by the Matomo team, embeds Matomo in your site so data never leaves your server. The WordPress.org listing (100,000+ installs) covers ecommerce (WooCommerce, EDD, MemberPress), campaigns, visitor profiles, Tag Manager, dashboards, segmentation, realtime, transitions, geolocation, GDPR tools, and GA/WP Statistics import. Heatmaps, session recordings, funnels, and form analytics are paid marketplace plugins. Matomo is a complete analytics product. It does not rebuild the WordPress admin around publishing work.
Feature comparison of uiXpress and Matomo Analytics
Feature
uiXpress
Matomo
Modern rebuilt admin UI
uiXpress: Vue admin shell that replaces default wp-admin screens, not a skin over core markup
Matomo: Not available in Matomo
Built-in analytics dashboard
uiXpress: Privacy-first traffic, users, media, WooCommerce, and site-health cards with date ranges
Matomo: Full Matomo suite, including ecommerce; premium plugins unlock heatmaps and recordings
Admin dark mode
uiXpress: Dark Engine styles the full admin, including Gutenberg, classic screens, and third-party plugins
Matomo: Not available in Matomo
White label branding
uiXpress: Logos, favicon, text replacement, and plugin renaming across the admin
Matomo: Not available in Matomo
Login page customization
uiXpress: Modern login layout, custom login URL, per-role redirects, and optional Cloudflare Turnstile
Matomo: Not available in Matomo
Global command search
uiXpress: Keyboard-first search across posts, users, taxonomies, plugins, and admin menu items
Matomo: Not available in Matomo
Admin menu editor
uiXpress: Menu Creator with drag-and-drop, role targeting, custom links, and import/export
Matomo: Not available in Matomo
Modern plugin manager
uiXpress: Split-panel plugin workspace with performance inspector, rollback, and fatal-error recovery
Matomo: Not available in Matomo
Modern media library
uiXpress: Rebuilt media workspace with grid/list views, unused-file filters, tags, and replace
Matomo: Not available in Matomo
Modern content tables
uiXpress: Rebuilt posts, pages, users, and comments tables with inline edit, filters, and batch actions
Matomo: Not available in Matomo
Activity audit log
uiXpress: Searchable on-site activity log with before-and-after diffs, auth events, and retention controls
Matomo: Not available in Matomo
Role and capability editor
uiXpress: Create and edit roles and grouped capabilities in a dedicated workspace
Matomo: Not available in Matomo
Database explorer
uiXpress: Browse tables, inspect schema, and run guarded read-only SQL from the admin
Matomo: Not available in Matomo
Remote multi-site switcher
uiXpress: Connect remote WordPress sites with application passwords and switch without leaving admin
Matomo: Not available in Matomo
One-time license
uiXpress: Lifetime plans from Solo, with yearly billing as an option
Matomo: WordPress plugin is free forever; Cloud is a subscription and marketplace plugins are paid
Included Limited Not available
The short version.
Matomo is the analytics platform. uiXpress is the admin platform that includes analytics — choose Matomo for depth, uiXpress for traffic next to the rest of WordPress work.
Where Matomo fits.
What it includes
Self-hosted analytics stored in the WordPress database
Ecommerce tracking for WooCommerce, EDD, and MemberPress
Campaigns, visitor profiles, and segmentation
Matomo Tag Manager
Realtime reports, transitions, and geolocation maps
GDPR manager, IP anonymization, and data retention
Role, visitor, and page exclusion
Import from Google Analytics or WP Statistics
Premium: heatmaps, session recordings, and funnels
Premium: form analytics, media analytics, and custom reports
Strengths and limits
Strongest when
Deepest self-hosted analytics feature list in this set
True data ownership and mature GDPR tooling
Ecommerce tracking in the free plugin
The boundary
A separate analytics application, not an admin theme
Heavier on the server than lightweight WordPress analytics plugins
Rebuilt Vue admin shell with sidebar, toolbar, and SPA navigation
Theme Designer with color presets, density, radius, and custom fonts
Dark Engine for native WordPress and third-party admin screens
Light, dark, system, or forced global theme
Custom logos, dark-mode logos, and admin favicon
Admin custom CSS and extra stylesheets
Frontend toolbar that matches the admin chrome
Disable uiXpress by role, user, or URL pattern
White label and login
Rename the plugin in the plugins list and settings menu
Find-and-replace text across menus, plugin headers, and Vue screens
Modern split-panel login page with optional side image
Custom login URL and per-role login redirects
Optional Cloudflare Turnstile on login
Dashboard and analytics
Custom dashboard with Overview, Analytics, and WooCommerce Store tabs
Per-user card layout: drag, resize, show, and hide
Built-in privacy-first analytics or Google Analytics 4
Page views, visitors, sessions, countries, referrers, devices, and campaigns
Real-time active visitors, conversions, and event tracking
Media analytics, user registrations, scheduled content, and server health
WooCommerce revenue, orders, products, customers, and coupons
Workspaces
Global command search with history, quick actions, and menu links
Menu Creator with role targeting, drafts, and import/export
Modern plugin manager with WordPress.org browse, ZIP upload, and bulk actions
Plugin performance profiler and update protector with rollback
Modern media library with unused-file filters, tags, SVG, and font uploads
Modern posts, pages, users, and comments tables with inline and batch edit
Admin tools
Activity logger with diffs, IP, user agent, and retention cleanup
Role editor with grouped capabilities and role cloning
Database explorer with schema view and SELECT-only SQL
Admin notices targeted by role or user
Remote site switcher with encrypted application passwords
Settings import/export and optional GitHub settings sync
Common questions.
Is uiXpress a good alternative to Matomo Analytics?
Yes. uiXpress is a Matomo Analytics alternative for teams that want essential traffic, media, and WooCommerce cards inside a rebuilt WordPress admin without running a second analytics application. Matomo is the analytics platform. uiXpress is the admin platform that includes analytics — choose Matomo for depth, uiXpress for traffic next to the rest of WordPress work.
Is Matomo more complete than uiXpress analytics?
Yes, as an analytics product. Matomo has segmentation, visitor profiles, Tag Manager, and a large report library. uiXpress analytics is built for the WordPress dashboard: traffic, media, users, site health, and WooCommerce next to publishing work.
Does Matomo change the WordPress admin?
It adds Matomo screens. The rest of wp-admin stays default. uiXpress rebuilds the admin and includes analytics cards.
Does uiXpress replace Matomo?
Not if you need heatmaps, session recordings, or analyst-grade segmentation. It can replace Matomo when you want good-enough traffic stats without a second analytics stack.