Matomo alternative

uiXpress vs Matomo Analytics

The full Matomo analytics suite running inside WordPress, with data stored on your server.

About this comparison

If you are looking for a Matomo Analytics alternative, this page compares what Matomo actually ships with what uiXpress includes. Matomo Analytics for WordPress, by the Matomo team, embeds Matomo in your site so data never leaves your server. The WordPress.org listing (100,000+ installs) covers ecommerce (WooCommerce, EDD, MemberPress), campaigns, visitor profiles, Tag Manager, dashboards, segmentation, realtime, transitions, geolocation, GDPR tools, and GA/WP Statistics import. Heatmaps, session recordings, funnels, and form analytics are paid marketplace plugins. Matomo is a complete analytics product. It does not rebuild the WordPress admin around publishing work.

Compared against features published on wordpress.org/plugins/matomo and public pricing available in .

Feature comparison

Feature comparison of uiXpress and Matomo Analytics
Feature uiXpress Matomo
Modern rebuilt admin UI
uiXpress: Vue admin shell that replaces default wp-admin screens, not a skin over core markupMatomo: Not available in Matomo
Built-in analytics dashboard
uiXpress: Privacy-first traffic, users, media, WooCommerce, and site-health cards with date rangesMatomo: Full Matomo suite, including ecommerce; premium plugins unlock heatmaps and recordings
Admin dark mode
uiXpress: Dark Engine styles the full admin, including Gutenberg, classic screens, and third-party pluginsMatomo: Not available in Matomo
White label branding
uiXpress: Logos, favicon, text replacement, and plugin renaming across the adminMatomo: Not available in Matomo
Login page customization
uiXpress: Modern login layout, custom login URL, per-role redirects, and optional Cloudflare TurnstileMatomo: Not available in Matomo
Global command search
uiXpress: Keyboard-first search across posts, users, taxonomies, plugins, and admin menu itemsMatomo: Not available in Matomo
Admin menu editor
uiXpress: Menu Creator with drag-and-drop, role targeting, custom links, and import/exportMatomo: Not available in Matomo
Modern plugin manager
uiXpress: Split-panel plugin workspace with performance inspector, rollback, and fatal-error recoveryMatomo: Not available in Matomo
Modern media library
uiXpress: Rebuilt media workspace with grid/list views, unused-file filters, tags, and replaceMatomo: Not available in Matomo
Modern content tables
uiXpress: Rebuilt posts, pages, users, and comments tables with inline edit, filters, and batch actionsMatomo: Not available in Matomo
Activity audit log
uiXpress: Searchable on-site activity log with before-and-after diffs, auth events, and retention controlsMatomo: Not available in Matomo
Role and capability editor
uiXpress: Create and edit roles and grouped capabilities in a dedicated workspaceMatomo: Not available in Matomo
Database explorer
uiXpress: Browse tables, inspect schema, and run guarded read-only SQL from the adminMatomo: Not available in Matomo
Remote multi-site switcher
uiXpress: Connect remote WordPress sites with application passwords and switch without leaving adminMatomo: Not available in Matomo
One-time license
uiXpress: Lifetime plans from Solo, with yearly billing as an optionMatomo: WordPress plugin is free forever; Cloud is a subscription and marketplace plugins are paid

Included Limited Not available

The short version.

Matomo is the analytics platform. uiXpress is the admin platform that includes analytics — choose Matomo for depth, uiXpress for traffic next to the rest of WordPress work.

Where Matomo fits.

What it includes

  • Self-hosted analytics stored in the WordPress database
  • Ecommerce tracking for WooCommerce, EDD, and MemberPress
  • Campaigns, visitor profiles, and segmentation
  • Matomo Tag Manager
  • Realtime reports, transitions, and geolocation maps
  • GDPR manager, IP anonymization, and data retention
  • Role, visitor, and page exclusion
  • Import from Google Analytics or WP Statistics
  • Premium: heatmaps, session recordings, and funnels
  • Premium: form analytics, media analytics, and custom reports

Strengths and limits

Strongest when

  • Deepest self-hosted analytics feature list in this set
  • True data ownership and mature GDPR tooling
  • Ecommerce tracking in the free plugin

The boundary

  • A separate analytics application, not an admin theme
  • Heavier on the server than lightweight WordPress analytics plugins
  • Heatmaps, recordings, and funnels are paid extras
  • Does not rebuild posts, media, plugins, or login

Everything inside uiXpress.

Explore all features
Admin interface
  • Rebuilt Vue admin shell with sidebar, toolbar, and SPA navigation
  • Theme Designer with color presets, density, radius, and custom fonts
  • Dark Engine for native WordPress and third-party admin screens
  • Light, dark, system, or forced global theme
  • Custom logos, dark-mode logos, and admin favicon
  • Admin custom CSS and extra stylesheets
  • Frontend toolbar that matches the admin chrome
  • Disable uiXpress by role, user, or URL pattern
White label and login
  • Rename the plugin in the plugins list and settings menu
  • Find-and-replace text across menus, plugin headers, and Vue screens
  • Modern split-panel login page with optional side image
  • Custom login URL and per-role login redirects
  • Optional Cloudflare Turnstile on login
Dashboard and analytics
  • Custom dashboard with Overview, Analytics, and WooCommerce Store tabs
  • Per-user card layout: drag, resize, show, and hide
  • Built-in privacy-first analytics or Google Analytics 4
  • Page views, visitors, sessions, countries, referrers, devices, and campaigns
  • Real-time active visitors, conversions, and event tracking
  • Media analytics, user registrations, scheduled content, and server health
  • WooCommerce revenue, orders, products, customers, and coupons
Workspaces
  • Global command search with history, quick actions, and menu links
  • Menu Creator with role targeting, drafts, and import/export
  • Modern plugin manager with WordPress.org browse, ZIP upload, and bulk actions
  • Plugin performance profiler and update protector with rollback
  • Modern media library with unused-file filters, tags, SVG, and font uploads
  • Modern posts, pages, users, and comments tables with inline and batch edit
Admin tools
  • Activity logger with diffs, IP, user agent, and retention cleanup
  • Role editor with grouped capabilities and role cloning
  • Database explorer with schema view and SELECT-only SQL
  • Admin notices targeted by role or user
  • Remote site switcher with encrypted application passwords
  • Settings import/export and optional GitHub settings sync

Common questions.

Is uiXpress a good alternative to Matomo Analytics?
Yes. uiXpress is a Matomo Analytics alternative for teams that want essential traffic, media, and WooCommerce cards inside a rebuilt WordPress admin without running a second analytics application. Matomo is the analytics platform. uiXpress is the admin platform that includes analytics — choose Matomo for depth, uiXpress for traffic next to the rest of WordPress work.
Is Matomo more complete than uiXpress analytics?
Yes, as an analytics product. Matomo has segmentation, visitor profiles, Tag Manager, and a large report library. uiXpress analytics is built for the WordPress dashboard: traffic, media, users, site health, and WooCommerce next to publishing work.
Does Matomo change the WordPress admin?
It adds Matomo screens. The rest of wp-admin stays default. uiXpress rebuilds the admin and includes analytics cards.
Does uiXpress replace Matomo?
Not if you need heatmaps, session recordings, or analyst-grade segmentation. It can replace Matomo when you want good-enough traffic stats without a second analytics stack.

Ready to try uiXpress instead of Matomo?

Lifetime and yearly plans. 14-day money-back guarantee.